Daily Terminal
It’s no secret that when a new iPhone launches, older models tend to drop in price, making it a good time to pick up an upgrade. But Apple has done things a little differently this year, increasing the price of several existing iPhone models by £100 following the launch of the iPhone 18 Pro and Pro Max, as well as its first foldable phone, the iPhone Duo . But while Apple has raised its prices, retailers like Very, Curry, and Amazon haven’t followed suit.
I’ve spotted the iPhone 17 Pro on sale at Very for £100 less than its previous £1,099 price, bringing the high-ticket phone down to £999. The same goes for the iPhone 16, which now costs £799 from Apple, while retailers like Very are still selling it for £699. Launched a year ago, The Independent’ s technology critic David Phelan said the iPhone 17 Pro and Pro Max are the “best iPhone ever” in his review of the models .
He noted the super-fast performance, superb battery life and a “big leap forward in camera capabilities”, so you can guarantee little FOMO from the models this September. Plus the discounts right now make it all the more appealing. Read more: Best refurbished iPhone deals Apple iPhone 17 Pro The iPhone 17 Pro impressed our tech critic when it was first released (David Phelan/The Independent) Tech critic David Phelan was taken by the model, giving it five stars in his iPhone 17 Pro review .
The Apple iPhone 17 Pro features novel technology like the brand’s advanced screen protection technology, Ceramic Shield 2, a wider camera panel that allows for more room for the battery and a 3,000-nit screen brightness. On the display, David said: “Apple’s ProMotion displays are spectacular, with pin-sharp detail, rich and accurate colours and wide viewing angles. The anti-reflection helps, too, though it’s a subtle rather than a night-and-day difference.” He also noted its powerful performance and a clever selfie camera that spins the picture’s orientation without needing to move your hand horizontally for ease.
Right now, I’ve seen the price drop from £1,099 to £999 at Very , Currys , John Lewis and Amazon , while Affordable Mobiles currently has one of the cheapest iPhone 17 Pro deals. You can get the phone with 100GB of data for £49 per month and a £39 up-front cost. Buy now ((David Phelan/The Independent)) The Max version of the iPhone (think bigger screen and a longer-battery) is also seeing discounts across retailers, with Very cutting the price from £1,119 to £1,099.
In his review, Phelan wrote: “It’s like Apple thought about all the boxes it could, and then ticked them all. Super-fast performance? Check.
Best battery life yet? Check. A big leap forward in camera capabilities?
Absolutely. And none of these metrics are coming from a low base.” And it’s not just at Very you’ll find this model reduced. Amazon has also cut the price to £1,099, as have Currys and John Lewis .
Buy now Read more: Apple’s foldable iPhone Ultra launches soon – here’s what to know
Source: The Independent
